Work History

Senior Marketing Manager

June 2024 - Present

Leading a marketing team of demand-gen marketers, social media managers, community managers, and creative designers, reporting directly to the CMO.

• Directing all PlayVS-produced content, including social media, email marketing, video production, in-person events, and streaming, creating a cohesive brand voice and tone
• Creating multi-media lead demand-generation campaigns leading to direct sales for paid and premium product offerings
• Developing and executing high-impact brand campaigns for sponsors and partners, including for the NFL, Nintendo, Electronic Arts, JBL, Premier League, and the NHL
• Building brand affinity and awareness through strategic engagement initiatives, campaigns, and earned media through public relations efforts
• Leading coordination with marketing agencies to align strategies and drive measurable results

Marketing Manager

August 2022 - May 2024

• Created and supported marketing promotional strategies with the ability to define growth goals and own KPIs, forecasts, marketing channels, and tactics
• Built alignment and drove cross-functional initiatives forward, working across sales, product, customer success, finance, partnership, and support

Senior Marketing Associate

December 2020 - August 2022

• Executed campaigns for multiple partners and built and maintained relationships with thousands of community members and users
• Led the Special Olympics Unified partnership and relationship management through a 3+ year partnership and renewal
• Owned in-person marketing event coordination, operation, and implementation

Marketing Program Manager, Community

November 2018 - May 2020

• Delivered 30+ technical trainings for 50+ global end users, enhancing understanding of internal outreach tools including custom SQL instance, Salesforce, Groove, and Tableau
• Maximized data accuracy, establishing quality controls and feedback loops within the first 3 months, optimizing policy outreach efforts and community building programs
• Organized a team of 1,500 community hosts across 20+ cities and launched 10 community-led political organizations

Community Marketing Lead

June 2015 - November 2018

• Accelerated use of data analytics during execution of field policy plans, successfully influencing policy decisions and legislation in 5+ major US markets and creating national models
• Rallied thousands of activists to take ownership of 100+ community and political events
• Built partnerships with 15 municipalities following national disasters, generating positive media coverage, creating paid advertisements, and enhancing communication with government officials

Community Manager, Field Operations

• Directed 50+ volunteers, delegating leadership roles to execute field strategy covering 6 municipalities
• Registered 2,500 new voters, defining registration goals and planning engagement events
• Collaborated with 10+ community groups and 3rd party vendors to lead events and projects

Program Assistant

• Assisted in training and mentoring up to 500 volunteers and helped organize GOTV canvass operations