Campaign Portfolio

PlayVS Marketing Campaigns

Integrated campaigns spanning brand partnerships, community programs, and content strategy across gaming, esports, and education markets.

Campaigns

Each campaign includes partner context, role, channel strategy, and measurable outcomes.

NFL 2024

NFL Madden Youth Championship

Launched the first-ever national youth gaming program with the NFL, engaging 7,000+ Gen Z competitors across scholastic leagues and open tournaments with pro prizes.

24M+ Impressions7,000+ Gen Z Participants1,200+ Schools Activated

Airbnb 2017

Airbnb #weaccept

Helped lead Airbnb's

87M+ Earned Impressions19M Facebook Video Views15.4K Volunteer Host Signups

JBL 2025

JBL Coach Me Up

Established JBL as Official Gaming Headset for PlayVS's K-12 scholastic network, driving viral video success and authentic Gen Z engagement through gear distribution and original content.

248K+ Total Impressions223K+ Viral Video Views4.5% Engagement Rate

Zenni 2025

PlayVS Cup 2025

Produced the annual national amateur esports championship with Zenni as Presenting Sponsor, crowning 14 champions across 12 titles and distributing $113K in scholarship awards.

200K+ Total Live Views$113K Scholarship Awards14 Champions Crowned

Kansas City Chiefs / GEHA 2025

KC Chiefs: GAME ON! Presented by GEHA

Produced the first-of-its-kind gaming activation at Arrowhead Stadium blending competition, education, and community with 800+ attendees and creator and Chiefs legend appearances.

2.7M Social Impressions800+ Tickets Distributed3.5% Engagement Rate

NHL 2025

NHL: Game On!

Led a brand partnership activation with the NHL that connected scholastic esports audiences to hockey through live programming, social content, and community-focused engagement.

16,000+ Students Actively Engaged10,000+ NHL Opt-Ins Generated$3M+ Earned Media Value

Premier League / NBC Sports 2024

ePremier League Collegiate Invitational

Led a national collegiate tournament for the Premier League and NBC Sports, activating six campuses simultaneously and hosting 30,000+ fans at Premier League Fan Fest events.

30K+ Fan Fest Attendees6 Campus Tournaments

PlayVS 2024

Upgrade Arena

Produced a national online elimination tournament where student competitors earn progressive gaming setup upgrades with each advancement, broadcast live with co-streaming support.

1.47M+ Social Impressions11,500+ Live Stream Views308K+ Video Views

Circle K 2025

Circle K Florida Esports Activation

Regional partnership activating 88 Orange County schools and 1,784 players with Circle K as Official Sponsor of the Florida Esports State Championship.

88 Schools Activated1,784 Players Engaged

PECU 2026

PECU Austin Metro Schools Partnership

Community credit union partnership bringing structured esports competitions to middle and high schools across the Greater Austin Metro Area.

Digital PlatformEmailSocial Media

Stifel 2025

Stifel Venture Banking Career Education Partnership

Partnered Stifel with three Los Angeles-area schools to connect financial industry professionals with the next generation of talent through career education and gaming as a shared entry point.

School VisitsIn-Person EventsSchool Network

Rodeo Dental 2025

Rodeo Dental Houston Community Partnership

Activated four Houston-area high schools near Rodeo Dental offices, enrolling 143 players across 30 teams and embedding the brand into local esports through tailored community outreach.

30 Teams Enrolled143 Players Activated