250M+
Impressions and reach delivered across Director-led integrated programs
Senior Community Marketing
Aaron Kelley
15+ years building communities, scaling integrated marketing programs, and turning brand moments into measurable engagement across gaming, technology, travel, and consumer markets.
Currently leading community, content, and partnership marketing at PlayVS, North America's leading scholastic esports platform. My work spans community growth, brand storytelling, partner activations, live events, social content, and cross-functional programs that connect students, schools, brands, and fans.
Companies Worked For
2.5M+
Attendees, participants, and opt-ins driven across 10K+ schools nationwide
200K+
Qualified opt-ins and leads generated through integrated partnership campaigns
Selected Work
Campaign Highlights
Community-led brand partnerships, content programs, and live activations across gaming, esports, education, travel, and consumer markets.
Airbnb 2017
Airbnb #weaccept
Helped lead Airbnb's
87M+ Earned Impressions19M Facebook Video Views15.4K Volunteer Host Signups
NFL 2024
NFL Madden Youth Championship
Launched the first-ever national youth gaming program with the NFL, engaging 7,000+ Gen Z competitors across scholastic leagues and open tournaments with pro prizes.
24M+ Impressions7,000+ Gen Z Participants1,200+ Schools Activated
NHL 2025
NHL: Game On!
Led a brand partnership activation with the NHL that connected scholastic esports audiences to hockey through live programming, social content, and community-focused engagement.
16,000+ Students Actively Engaged10,000+ NHL Opt-Ins Generated$3M+ Earned Media Value
Kansas City Chiefs / GEHA 2025
KC Chiefs: GAME ON! Presented by GEHA
Produced the first-of-its-kind gaming activation at Arrowhead Stadium blending competition, education, and community with 800+ attendees and creator and Chiefs legend appearances.
2.7M Social Impressions800+ Tickets Distributed3.5% Engagement Rate
PlayVS 2024
Upgrade Arena
Produced a national online elimination tournament where student competitors earn progressive gaming setup upgrades with each advancement, broadcast live with co-streaming support.
1.47M+ Social Impressions11,500+ Live Stream Views308K+ Video Views
JBL 2025
JBL Coach Me Up
Established JBL as Official Gaming Headset for PlayVS's K-12 scholastic network, driving viral video success and authentic Gen Z engagement through gear distribution and original content.
248K+ Total Impressions223K+ Viral Video Views4.5% Engagement Rate
Career Snapshot
Where I've Worked
PlayVS
Senior Community Marketing | 2020 - Present
Leading community, content, and partnership marketing for North America's largest scholastic esports platform. Directing integrated programs across social, email, video, events, and streaming while activating partners including the NFL, Nintendo, EA, JBL, Premier League, NHL, and more.
Airbnb
Community Marketing & Program Management | 2015 - 2020
Organized 1,500 community hosts across 20+ cities, launched 10 community-led organizations, and supported national belonging campaigns including #weaccept. Delivered 30+ technical trainings for 50+ global end users and helped influence policy outcomes in 5+ major U.S. markets through data-driven field programs.
Featured Content
Video Projects
Selected video work across brand campaigns, content launches, and community activations.
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