150M+
Cumulative impressions, views, and social reach across campaigns
Marketing Expert
Aaron Kelley
15+ years building brands, activating communities, and driving measurable growth across gaming, technology, and consumer markets.
Currently Director of Marketing at PlayVS, North America's leading scholastic esports platform, where I lead a cross-functional marketing team reporting directly to the CMO. I direct all brand content, execute high-impact campaigns for partners like the NFL, Nintendo, EA, JBL, and the Premier League, and build demand-generation programs that convert awareness into revenue.
Companies Worked For
81K+
Cumulative attendees, participants, signups, and opt-ins driven
1.3K+
Schools activated across measured scholastic programs
Selected Work
Campaign Highlights
Brand partnerships, community programs, and content campaigns across gaming, esports, and education.
Airbnb 2017
Airbnb #weaccept
Helped lead Airbnb's
87M+ Earned Impressions19M Facebook Video Views15.4K Volunteer Host Signups
NFL 2024
NFL Madden Youth Championship
Launched the first-ever national youth gaming program with the NFL, engaging 7,000+ Gen Z competitors across scholastic leagues and open tournaments with pro prizes.
24M+ Impressions7,000+ Gen Z Participants1,200+ Schools Activated
NHL 2025
NHL: Game On!
Led a brand partnership activation with the NHL that connected scholastic esports audiences to hockey through live programming, social content, and community-focused engagement.
16,000+ Students Actively Engaged10,000+ NHL Opt-Ins Generated$3M+ Earned Media Value
Kansas City Chiefs / GEHA 2025
KC Chiefs: GAME ON! Presented by GEHA
Produced the first-of-its-kind gaming activation at Arrowhead Stadium blending competition, education, and community with 800+ attendees and creator and Chiefs legend appearances.
2.7M Social Impressions800+ Tickets Distributed3.5% Engagement Rate
PlayVS 2024
Upgrade Arena
Produced a national online elimination tournament where student competitors earn progressive gaming setup upgrades with each advancement, broadcast live with co-streaming support.
1.47M+ Social Impressions11,500+ Live Stream Views308K+ Video Views
JBL 2025
JBL Coach Me Up
Established JBL as Official Gaming Headset for PlayVS's K-12 scholastic network, driving viral video success and authentic Gen Z engagement through gear distribution and original content.
248K+ Total Impressions223K+ Viral Video Views4.5% Engagement Rate
Career Snapshot
Where I've Worked
PlayVS
Senior Marketing Manager | 2020 - Present
Leading brand awareness, demand generation, and partnership marketing for North America's largest scholastic esports platform. Directing all content production across social, email, video, events, and streaming. Executing campaigns for the NFL, Nintendo, EA, JBL, Premier League, NHL, and more.
Airbnb
Marketing Program Manager | 2015 - 2020
Organized 1,500 community hosts across 20+ cities. Launched 10 community-led political organizations. Delivered 30+ technical trainings for 50+ global end users. Influenced policy decisions in 5+ major US markets through data-driven field campaigns.