24M+
Campaign impressions across NFL and partner programs
Marketing Expert
Aaron Kelley
15+ years building brands, activating communities, and driving measurable growth across gaming, technology, and consumer markets.
Currently Senior Marketing Manager at PlayVS, North America's leading scholastic esports platform, where I lead a cross-functional marketing team reporting directly to the CMO. I direct all brand content, execute high-impact campaigns for partners like the NFL, Nintendo, EA, JBL, and the Premier League, and build demand-generation programs that convert awareness into revenue.
5,500+
K-12 schools reached through the PlayVS network
15+
Years of marketing and community management experience
Selected Work
Campaign Highlights
Brand partnerships, community programs, and content campaigns across gaming, esports, and education.
NFL 2024
NFL Madden Youth Championship
Launched the first-ever national youth gaming program with the NFL, engaging 7,000+ Gen Z competitors across scholastic leagues and open tournaments with pro prizes.
Social MediaEmail MarketingLive Events
JBL 2025
JBL Coach Me Up
Established JBL as Official Gaming Headset for PlayVS's K-12 scholastic network, driving viral video success and authentic Gen Z engagement through gear distribution and original content.
Social MediaVideo ProductionProduct Distribution
Zenni 2025
PlayVS Cup 2025
Produced the annual national amateur esports championship with Zenni as Presenting Sponsor, crowning 14 champions across 12 titles and distributing $113K in scholarship awards.
TwitchYouTubeInstagram
Kansas City Chiefs / GEHA 2025
KC Chiefs: GAME ON! Presented by GEHA
Produced the first-of-its-kind gaming activation at Arrowhead Stadium blending competition, education, and community with 800+ attendees and creator and Chiefs legend appearances.
Live EventsSocial MediaStreaming
Career Snapshot
Where I've Worked
PlayVS
Senior Marketing Manager | 2020 - Present
Leading brand awareness, demand generation, and partnership marketing for North America's largest scholastic esports platform. Directing all content production across social, email, video, events, and streaming. Executing campaigns for the NFL, Nintendo, EA, JBL, Premier League, NHL, and more.
Airbnb
Marketing Program Manager | 2015 - 2020
Organized 1,500 community hosts across 20+ cities. Launched 10 community-led political organizations. Delivered 30+ technical trainings for 50+ global end users. Influenced policy decisions in 5+ major US markets through data-driven field campaigns.