Circle K | 2025
Circle K Florida Esports Activation
Regional partnership activating 88 Orange County schools and 1,784 players with Circle K as Official Sponsor of the Florida Esports State Championship.
Circle K Florida Esports Activation
Video coming soon
88
Schools Activated
1,784
Players Engaged
Role
Senior Marketing Manager
Channels
Overview
Circle K partnered with PlayVS in January 2025 from their national office, looking to support and create meaningful connections between franchisees and their local communities through the shared passion point of competitive gaming.
Regional Activation
For the 2025 Spring and Fall seasons, Circle K engaged their Florida Division in a targeted activation across Orange County Public Schools. The program reached over 88 schools and engaged 1,784 players, creating a direct bridge between the Circle K brand and the next generation of consumers.
The partnership supported 40 middle schools and high schools within the Orange County Public Schools system, providing resources and visibility for esports programs at the local level.
State Championship Sponsorship
Circle K served as the Official Sponsor of the Florida Esports State Championship, providing the opportunity for on-site brand presence and direct engagement with student athletes. Activation elements included coupon distribution, enter-to-win raffle items, and Circle K branded backpacks for all State Champions.
Circle K branding was included in all statewide correspondence about State Championships from both PlayVS and the state partner, FASA, extending reach well beyond the event itself.