NFL 2024
NFL Madden Youth Championship
Launched the first-ever national youth gaming program with the NFL, engaging 7,000+ Gen Z competitors across scholastic leagues and open tournaments with pro prizes.
Social MediaEmail MarketingLive Events
Campaign Portfolio
PlayVS Marketing Campaigns
Integrated campaigns spanning brand partnerships, community programs, and content strategy across gaming, esports, and education markets.
Campaigns
Each campaign includes partner context, role, channel strategy, and measurable outcomes.
JBL 2025
JBL Coach Me Up
Established JBL as Official Gaming Headset for PlayVS's K-12 scholastic network, driving viral video success and authentic Gen Z engagement through gear distribution and original content.
Social MediaVideo ProductionProduct Distribution
Zenni 2025
PlayVS Cup 2025
Produced the annual national amateur esports championship with Zenni as Presenting Sponsor, crowning 14 champions across 12 titles and distributing $113K in scholarship awards.
TwitchYouTubeInstagram
Kansas City Chiefs / GEHA 2025
KC Chiefs: GAME ON! Presented by GEHA
Produced the first-of-its-kind gaming activation at Arrowhead Stadium blending competition, education, and community with 800+ attendees and creator and Chiefs legend appearances.
Live EventsSocial MediaStreaming
Premier League / NBC Sports 2024
ePremier League Collegiate Invitational
Led a national collegiate tournament for the Premier League and NBC Sports, activating six campuses simultaneously and hosting 30,000+ fans at Premier League Fan Fest events.
Live EventsCampus ActivationsSocial Media
PlayVS 2024
Upgrade Arena
Produced a national online elimination tournament where student competitors earn progressive gaming setup upgrades with each advancement, broadcast live with co-streaming support.
Live StreamingSocial MediaCo-Streaming
Circle K 2025
Circle K Florida Esports Activation
Regional partnership activating 88 Orange County schools and 1,784 players with Circle K as Official Sponsor of the Florida Esports State Championship.
School NetworkIn-Person EventsEmail
PECU 2026
PECU Austin Metro Schools Partnership
Community credit union partnership bringing structured esports competitions to middle and high schools across the Greater Austin Metro Area.
Digital PlatformEmailSocial Media
Stifel 2025
Stifel Venture Banking Career Education Partnership
Partnered Stifel with three Los Angeles-area schools to connect financial industry professionals with the next generation of talent through career education and gaming as a shared entry point.
School VisitsIn-Person EventsSchool Network
Rodeo Dental 2025
Rodeo Dental Houston Community Partnership
Activated four Houston-area high schools near Rodeo Dental offices, enrolling 143 players across 30 teams and embedding the brand into local esports through tailored community outreach.
School NetworkEmailIn-Person Events