About
Aaron Kelley
Marketing expert based in Los Angeles with 15+ years of experience building brands, activating communities, and driving measurable growth. Currently leading marketing strategy at PlayVS, North America's largest scholastic esports platform.
Executive Summary
I'm a multi-disciplinary marketing professional who thrives at the intersection of brand strategy, community building, and data-driven execution. Over the past 15 years, I've built and led teams across high-growth startups, global consumer brands, and political organizations -- consistently translating complex goals into campaigns that move numbers.
At PlayVS, I lead a cross-functional marketing team reporting directly to the CMO. My work spans the full marketing spectrum: directing content production across social, email, video, and live events; executing brand campaigns for partners including the NFL, Nintendo, Electronic Arts, JBL, the Premier League, and the NHL; building demand-generation programs that directly drive sales; and managing a 3+ year partnership with Special Olympics Unified.
Before PlayVS, I spent five years at Airbnb leading community marketing programs that organized 1,500+ hosts across 20+ cities, launched 10 political advocacy organizations, and influenced policy decisions in 5+ major US markets. That work taught me how to build movements -- not just campaigns.
Education
Bachelor of Arts, Political Science
SUNY Geneseo, 2015
Magna Cum Laude | 3.75 GPA
Location
Los Angeles, California
Contact
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